Hope is Not a Strategy

By Gary Matteson
Sep 14, 2017

I think graziers understand that running a successful grass fed operation means walking the pastures and paying attention. That enables us to be capable managers of a farm operation. But real success comes from anticipating the future, planning how to deal with problems ahead of time, and measuring if you have accomplished the things you have planned to do.

It's pretty simple. If you want to reach your goals of running a farm business, you have to plan to make money. If you don't make money, you can't keep doing what you want to do.  If you are thinking you want to have a small business and not make a lot of money, that's fine.  You still have to have a plan for making some amount of profit.

That's because making a profit from your farm business allows you to have choices.  If you fail to make a profit, there is a limit to how long you can keep losing money.  Even if someone gives you a pile of money to do whatever you want, you still have to have some sort of plan to spend it and a plan to earn money by selling something.  There are really only two options, planning to make money, or losing money.

Planning to make money requires a few steps.  It begins with answering some basic questions in an organized way and writing it down.  The first basic question is "What do you expect to go right?" Every business needs to have a definition of success.  Writing down specific, measurable accomplishments is how a business defines success.  And it's particularly helpful to write down a few important numbers to shoot for.  Heck, it will give you a whole new dimension to think about as you walk your pastures-and pay attention to everything you need to.

Gary and Tyler Matteson will be presenting "Planning and Dreaming for Grassfed Profits" on Wednesday September 27, 2017 at 7:30pm in the King Street Ballroom at the Grassfed Exchange Conference in Albany, NY

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