Bright Future for Grassfed Beef Industry

Grassfed and grass- finished beef are enjoying an increasing share of the consumer beef market. While direct marketing to customers is the primary outlet for smaller grassfed producers, larger operations are finding success in marketing their product through more traditional chain grocery and restaurant outlets. These were key concepts shared by industry leaders at the annual Grassfed Beef conference held in Bismarck, ND in August. This year’s conference, titled “Grassfed Rising” was hosted by the North Dakota Grazing Lands Coalition and the Grassfed Exchange, a non-profit group organized to promote the grassfed livestock industry.

Proof of a growing industry was evident through the more than 400 attendees representing 37 states and 4 countries. Grass-finishing operations seeking connections to grassfed growers were on hand, and several South Dakota cattlemen were in attendance. Understanding emerging grassfed cattle and multi-species grazing markets may be a real opportunity for South Dakota’s grass-based producers.

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